Eliros Mare owes its name to the ancient Cretan city of Eliros. Ancient Eliros is built on the hill “Kefala”, 500 m. southwest of the village Rodovani. In the Hellenistic and the Roman times, Eliros is considered to have been the most important ancient city in south-western Crete. It was independent and autonomous and had minted its own coin. In Eliros people particularly honoured Apollo and the heroes Phylakides and Philandros, the son of Apollo and the nymph Akakallis. People of the Cretan city Eliros sent to Delphi a bronze statue of a goat suckling these two children, which suggests that they have been abandoned by their mother.
It is said that Eliros was the birthplace of the lyrical poet Thaletas (7th century B.C.), who was considered as the inventor of the Cretic rhythm, the national paeans and songs, with many of the institutions of his country. Eliros Mare logo conceptualizes the symbol of a Lyre, an ancient musical instrument played by the citizens of ancient Eliros. The lyrical element symbolizes the beachfront lullaby of the sea and the poetic nature of the hotel.